Market trends have evolved exponentially in the last few years. Along with it, business strategies and long term goals of many brands have transformed too, in order to keep pace with such market patterns. Customer loyalty programs have always been playing an extremely crucial role in connecting the customers with the core business goals of their favored brands. In fact, loyalty programs of UAE based companies have been remarkable. But, the change still lacks the innovation which the brands must inherit in their loyalty programs. THE CRUX With the pace with which customer behavior, customer preferences, business goals, marketing strategies, and the overall market scenario is undergoing transformation, it’s a no-brainer that customer loyalty program strategies too must cope up with such rapid changes. The wide deficit between business goals of brands and customers’ behavioral patterns is so huge that the brands eventually end up distracting the customers through their new cus...
Yegertek is a leading Customer Loyalty Solutions in Dubai-UAE & Salesforce Consulting Company in Saudi Arabia (KSA) with the aim of transforming the customer engagement space globally.