Of course, this should and can be done using proper business strategies like customer loyalty programs. If executed and implemented aptly, customer retail loyalty solutions can in-turn help you in
- Customer Retention
- Rise in Sales
- Enhanced Customer Relations
- Improvised Brand Value
Introducing the right kind of loyalty program can even help your UAE based E-Commerce venture in converting one-time buyers into full-fledged loyal customers! Brought to you below are 7 most successful types of:
Customer Loyalty Program solutions for Your Dubai-UAE based E-Commerce Company
- Reward Points Mechanism
This is one of the most commonly used loyalty programs yet one of the most highly effective ones. For anything that the customers purchase from your E-Commerce website, they are awarded points in return. Later, customers can redeem such points in exchange for discounts, free deliveries, incentives, gift vouchers, etc.
Keeping the points system in a way that it’s easy to understand can do wonders when it comes to customer response. This kind of loyalty program would not only enable your E-Commerce business to retain the customers but also make them understand why your website stands out from the rest of them (the Competitors).
- Membership Fee Program
Customers love additional perks and bonuses. May it be exclusive offers, heavy discounts, freebies, and incentives, they just admire it if they’re rewarded with something that’s meant only for them and not all of the others. This is where the paid membership program comes into the picture.
This loyalty program is all about inviting the customers to pay a certain amount of money in the form of a membership fee, that too on a weekly, monthly, semi-annual or annual basis.
It’s important to note that the benefits and perks which are offered in this program must fascinate and target your venture’s frequent buyers. Customers should clearly notice the exclusive advantage which they’ll get after investing their money in this program.
Customers should be assured of the fact that such membership’s value of incentives and benefits would be quite more than what they’re willfully paying as a fee.
The incentives may include:
- Reduced delivery time
- Free delivery of products
- Free Gifts
- Advance notification of offers and sales
- Extra Cashback on Purchases
- Charity Program
Directly or indirectly linking the signing up of membership by the customers with a real social cause or company values can do wonders.
This can be done in different ways –
- Offering an option to the customers to donate to a social cause or charity using their reward points.
- Ensuring them that a certain portion of the membership fee will directly be donated to a charity.
Basically, these are just examples of what can be done and innovation knows no limits. However, the central idea is to work upon shared values between the customers and your company to strike a strong connection.
If the charity program happens to be relatable for your customers, then well done, you just secured successful retention of your customer base!
- Tier System
In this program, the loyalty standards of a customer determine the magnitude of rewards or incentives. This loyalty program consists of various tiers and customers are divided amongst such tiers based on how much amount they spend.
The more they buy – the higher they go!
As incentives, every tier must be allotted with specific rewards. The initial tiers can be allotted with nominal rewards while ascending towards the topmost tier, which should consist of the best and the highest number of perks!
Make sure that the rank list of the topmost tier of customers is visible to your website’s visitors. This will encourage frequent buyers as well as first-time customers to buy more and achieve higher tiers! Competition brings out the best in everyone!
Moreover, this program can be combined with the points system too, in order to make it more interesting for the buyers.
- Collaboration Program
This one gets a little tricky, but if executed well, it can reap huge benefits for your E-Commerce business.
The idea is to partner with other businesses that promise benefits to the customers and which can help them achieve their goals.
Take for example NIKE – it partnered with apps like Class pass, Headspace, and Apple. The reason behind doing so was to inspire people to become athletes. What it did was that people gave credit to Nike for helping them achieve their training goals. People tend to link their success to anyone or anything that makes it possible for them.
Once your E-Business website stands in the limelight for contributing to your customers’ success stories, your customers will eagerly buy more from you. Choose a partner with whom you can arrange benefits which can completely fascinate your customers.
- Socio-Digital Platform Strategy
Create a platform where your customers can log in and interact with other customers. You can incline the crux of the platform towards the genre of your products so as to welcome discussions and insights from customers based on relevant topics.
Offer the customers such a facility, i.e. a platform where they can socialize and also take part in forums amongst each other. You can utilize such data, user preferences, feedback, etc. in bringing the right changes in your business strategies.
Also, this can keep the customers indulged and focused on your brand, thereby maintaining the sense of loyalty in them for you.
- Product Subscription Method
Sell your products to the customers in the form of a subscription!
This is an innovative way to let the customers have what they actually need, on a regular basis. It will result in increased customer loyalty as the customers would rely upon the regular delivery of the product.
The subscription fee would be a matter of convenience for them as long as they are getting the product which they desire.
Conclusion
Retail loyalty solutions are easy to plan but hard to master. In such a scenario, it’s advisable to seek professional help from a company like Yegertek, which provides efficient services pertaining to digital loyalty programs for Dubai based E-Commerce companies as well as services concerning ECommerce website development in UAE region.
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